Hi - I am currently trying to come up with a topic for my dissertation and really struggling! I hope to do it on marketing dissertation - something to do with viral marketing and maybe guerilla marketing too but I'm not sure how to make this more specific.... I really am fascinated with viral marketing and the introduction of Twitter, Facebook, Youtube, Google etc etc but I'm worried there's not enough books out there for my literature review?

Any suggestions would be greatly appreciated!

Thanks

[red6devil]

Hi - I am currently trying to come up with a topic for my dissertation and really struggling! I hope to do it on marketing dissertation - something to do with viral marketing and maybe guerilla marketing too but I'm not sure how to make this more specific.... I really am fascinated with viral marketing and the introduction of Twitter, Facebook, Youtube, Google etc etc but I'm worried there's not enough books out there for my literature review?

Any suggestions would be greatly appreciated!

Thanks

Here are some books that might be a help:

Emanuel Rosen: The Anatomy of Buzz,
Susannah Gardner: Buzz Marketing with Blogs For Dummies,
Mark Hughes: Buzzmarketing: Get People to Talk About Your Stuff,
Ron McDaniel: Buzzoodle Buzz Marketing,
Stefano Calicchio: Pass the Virus! How to exploit the viral marketing to give an uproarious success to your own ideas,
Dario Caiazzo, Andrea Colaianni,Andrea Febbraio, Umberto Lisiero: Buzz Marketing nei Social Media,

and the one I particularly like: Jack Barrow: Satanic Viruses - The fall of the Roman Empire and how to bring it about,

the Susannah Gardner book is attached.
http://www.megaupload.com/?d=L5TF6JLP

Hi - I am currently trying to come up with a topic for my dissertation and really struggling! I hope to do it on marketing dissertation - something to do with viral marketing and maybe guerilla marketing too but I'm not sure how to make this more specific.... I really am fascinated with viral marketing and the introduction of Twitter, Facebook, Youtube, Google etc etc but I'm worried there's not enough books out there for my literature review?

Any suggestions would be greatly appreciated!

Thanks

This article has hundreds of different types of dissertation topics, you may be able to find one that is interesting and easier to research: http://www.ivoryresearch.com/marketing- ... topics.php