http://booksearch.blogspot.com/2011/11/pre-order-your-favorite-ebooks-at.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FCjSP+%28Book+Search%3A+Inside+Google+Book+Search%29

Excited about Michael Connelly's upcoming new book The Drop? Can't wait to get your hands on True Blue by Diana Palmer? Worried your bookstore will run out of Dean Koontz's The Moonlit Mind before you can get your copy?

Have no fear: Pre-ordering in the Google eBookstore is here!

We are excited to announce that the our eBookstore now supports pre-orders for many titles that have not yet been released. No longer must you wait outside in long lines and in the cold, or worry that you'll forget to call ahead with enough time to reserve a copy of that sequel you've been dying to read.

Simply sign into your Google Account, search for the title you want to pre-order and click on "Pre-order eBook" button.

Why would anyone want to pre-order an ebook, it's not like they will run out of copies, they only need one at there end to sell an infinity of buyers. Video games in-store pre-oreders often come with exclusive extras but I don't really see that happening as much with an ebook, I just hope ebooks don't start the DLC route that video games seem locked into.

Am I missing something is there a good reason to pre-order?

[Bohica60]

Consumer Advertising at its best (worst)!

You just know this is going to work on some people! They have been pre-conditioned by phrases like this for so long, somebody(s) will take them up on it.

[zackddog]

They probably don't have to pay the publisher for a while even after selling the "book" unit. The longer they have your money, the more interest they can earn out of it. So what if only a few suckers bite? That's still money in their bank, not yours.