[urepomorla]

Consumer Behaviour: Applications in Marketing (3rd edition) by Robert East, Jaywant Singh, Malcolm Wright, and Marc Vanhuele
Requirements: ePUB Reader, 12.76 MB
Overview: Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
Genre: Psychology and Behavior



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