The Fortune at the Bottom of the Pyramid by C. K. Parahald
Requirements: PDF Reader, 2389 KB
Overview: The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
Download Instructions:
http://rapidshare.com/files/115702370/The_Fortune_at_the_Bottom_of_the_Pyramid.pdf
Requirements: PDF Reader, 2389 KB
Overview: The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
Download Instructions:
http://rapidshare.com/files/115702370/The_Fortune_at_the_Bottom_of_the_Pyramid.pdf