Major eBook Releaser
- Posts 528
- Location C:\system32
- WRZ$
1406.30
- Device Dell
- OS iOS6
Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand By Kellie A McElhaney
Requirements: PDF Reader, 1.5 MB
Overview: There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity. CSR can offer powerful business advantages, but only if it is carefully aligned with strategic goals and communicated effectively inside and outside the company--in short, if it is just as thoroughly branded as any other corporate activity.
Download Instructions:
http://sharingmatrix.com/file/262471/Ju ... siness.rar
Mirror:
http://www.megaupload.com/?d=6D1HO2IC
Requirements: PDF Reader, 1.5 MB
Overview: There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity. CSR can offer powerful business advantages, but only if it is carefully aligned with strategic goals and communicated effectively inside and outside the company--in short, if it is just as thoroughly branded as any other corporate activity.
Download Instructions:
http://sharingmatrix.com/file/262471/Ju ... siness.rar
Mirror:
http://www.megaupload.com/?d=6D1HO2IC
