The Marketplace of Attention: How Audiences Take Shape in a Digital Age by James G. Webster
Requirements: .MP3 reader, 193 MB
Overview: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: Digital media offer an always accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice?
In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://userupload.net/mups3y4qgodt
https://rapidgator.net/file/05fe037bb10 ... (Audiobook).zip.html
Requirements: .MP3 reader, 193 MB
Overview: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: Digital media offer an always accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice?
In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://userupload.net/mups3y4qgodt
https://rapidgator.net/file/05fe037bb10 ... (Audiobook).zip.html