Managing Corporate Social Responsibility: A Communication Approach by W. Timothy Coombs, Sherry J. Holladay
Requirements: ePUB Reader, 1.76 MB
Overview: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Genre: Business & Finance > Business Development
Download Instructions:
(Closed Filehost) http://filescdn.com/hxu9vo3298xv
(Closed Filehost) https://hulkload.com/odxff6yrrq4p
Requirements: ePUB Reader, 1.76 MB
Overview: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Genre: Business & Finance > Business Development
Download Instructions:
(Closed Filehost) http://filescdn.com/hxu9vo3298xv
(Closed Filehost) https://hulkload.com/odxff6yrrq4p