eBooks that do not fit in any of the other categories
Dec 27th, 2018, 8:14 pm
The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities by Scott Gould
Requirements: .ePUB reader, 438 KB
Overview: "... a must-read for anyone working in any form of engagement ..."

"I love every model in this book." – B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press)

"Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users – and it worked. This book shows you how to do the same." – Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator

"An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." – Richard Newton, author of The Management Consultant (Financial Times)

"...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" – Bruce Bolger, President of The Enterprise Engagement Alliance

Engagement is the big buzz word today: experts tell us we should be doing it, the research says people want it, and the companies that are doing it are growing from it - to the tune of 29.9% increase in stock price year on year.

Yet. For all the talk of it, do you still shrug your shoulders in bewilderment and ask yourself what earth is engagement? Do you know how to go beyond mere tactics and make it work at a strategic, consistent level? Is your senior management team onboard, or confused about the benefits of engagement? And critically, do you know how to make it work for you and your organisation?

Genre: Non-Fiction > General

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Dec 27th, 2018, 8:14 pm

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