eBooks that do not fit in any of the other categories
Jan 21st, 2019, 8:37 am
Straight Talk About Public Relations: New Strategies on Social Media and Content Marketing, Revised and Updated Edition by Robert Wynne
Requirements: .ePUB reader, 4.6 MB
Overview: The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.

Most books on public relations are useless. They're boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks "guaranteeing" that you'll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Genre: Non-Fiction > General

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Jan 21st, 2019, 8:37 am