The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 6th Edition by Thomas T. Nagle, Georg Müller
Requirements: .ePUB reader, 5.5 MB
Overview: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
Genre: Non-Fiction > General
Download Instructions:
https://rapidgator.net/file/fb563f406f6 ... .epub.html
https://dropgalaxy.vip/vwpadp7s60ok
Requirements: .ePUB reader, 5.5 MB
Overview: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
Genre: Non-Fiction > General
Download Instructions:
https://rapidgator.net/file/fb563f406f6 ... .epub.html
https://dropgalaxy.vip/vwpadp7s60ok