Fighting Words: Persuasive Strategies for War and Politics by Richard F. Miller
Requirements: .PDF reader, 2.4 MB
Overview: In 'Fighting Words', award-winning author Richard F. Miller (In Words and Deeds) looks to some of history's most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II's speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton's speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Genre: Non-Fiction > General
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https://katfile.com/7m3v754qv9hm
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Requirements: .PDF reader, 2.4 MB
Overview: In 'Fighting Words', award-winning author Richard F. Miller (In Words and Deeds) looks to some of history's most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II's speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton's speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Genre: Non-Fiction > General
Download Instructions:
https://userupload.net/v1s9m26dg10z
https://katfile.com/7m3v754qv9hm
https://dropgalaxy.vip/1kjpseq7v55z
Trouble downloading? Read This.