Trend-Driven Innovation: Beat Accelerating Customer Expectations by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder
Requirements: .ePUB reader, 10,3 MB
Overview: Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups-from Apple to Uber, Chipotle to Patagonia-redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
Genre: Non-Fiction > General
Download Instructions:
https://drop.download/eugm96r1evyo
https://turbobit.net/4fe1dobxr0t4.html
Trouble downloading? Read This.
Requirements: .ePUB reader, 10,3 MB
Overview: Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups-from Apple to Uber, Chipotle to Patagonia-redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
Genre: Non-Fiction > General
Download Instructions:
https://drop.download/eugm96r1evyo
https://turbobit.net/4fe1dobxr0t4.html
Trouble downloading? Read This.