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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) by Sean Pillot de Chenecey
Requirements: .ePUB reader, 1.59 MB
Overview: Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.
The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world.
Genre: Non-Fiction > General
Download Instructions:
https://dropgalaxy.vip/ox2xbnjx603c
https://userupload.net/nu92xmnmwrt5
Trouble downloading? Read This.
Requirements: .ePUB reader, 1.59 MB
Overview: Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.
The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world.
Genre: Non-Fiction > General
Download Instructions:
https://dropgalaxy.vip/ox2xbnjx603c
https://userupload.net/nu92xmnmwrt5
Trouble downloading? Read This.
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