eBooks that do not fit in any of the other categories
Jun 18th, 2021, 5:36 pm
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham, Philippa Roberts
Requirements: .ePUB reader, 1.3 MB
Overview: Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
Genre: Non-Fiction > General

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Jun 18th, 2021, 5:36 pm