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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace by Mauro F. Guillén (Guillen)
Requirements: .ePUB reader, 1.5mb
Overview: In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.
In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.
Genre: Non-Fiction > General
Download Instructions:
https://mega4up.org/0aa4i0h3azwm
https://uploadrar.com/wtw84nest71h
Trouble downloading? Read This.
Requirements: .ePUB reader, 1.5mb
Overview: In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.
In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.
Genre: Non-Fiction > General
Download Instructions:
https://mega4up.org/0aa4i0h3azwm
https://uploadrar.com/wtw84nest71h
Trouble downloading? Read This.
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