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Divining Desire: Focus Groups and the Culture of Consultation by Liza Featherstone
Requirements: .ePUB reader, 1.3 MB
Overview: Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don't like. Divining Desire is the first-ever popular survey of this rich topic.
In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the "Mad Men" of Madison Avenue, and its widespread deployment today. She also explores such famous "failures" of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula).
Genre: Non-Fiction > General
Download Instructions:
https://userupload.net/5jeomn5bqomy
https://dropgalaxy.vip/tnv5hfd3jfys
Trouble downloading? Read This.
Requirements: .ePUB reader, 1.3 MB
Overview: Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don't like. Divining Desire is the first-ever popular survey of this rich topic.
In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the "Mad Men" of Madison Avenue, and its widespread deployment today. She also explores such famous "failures" of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula).
Genre: Non-Fiction > General
Download Instructions:
https://userupload.net/5jeomn5bqomy
https://dropgalaxy.vip/tnv5hfd3jfys
Trouble downloading? Read This.
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