SEATTLE, Aug. 18, 2015 /PRNewswire-iReach/ -- Video production projects are an engaging and effective marketing tool. After all, it only takes a few seconds to capture a viewer with a powerful video. In their latest eBook release, Sparkworks Media offers readers a guide that covers many of the questions businesses need to ask themselves in order to effectively outline their goals, expectations, and purposes behind their corporate video project.

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The eBook begins by addressing how important it is to ask the questions that will help target the video before production is underway. The answers to the 7 questions provided and discussed in the eBook will provide businesses with a direction and purpose for their video.

The first question the eBook asks is, "Who is your audience?" While a seemingly simple question, the answer impacts scripting, structure, length, visual design, messaging, and several other factors of a video production project's development.

The second step in developing a successful video production plan is to identify the primary and foundational objectives for the video. These help form the messaging content and will result in a more focused and effective final product.

The third question discussed in the eBook covers how businesses can go about planning and creating their video to get the results they want. In this stage of development, Sparkworks Media recommends that businesses identify which phase in the communication funnel their target audience is in. The eBook summarizes this point by stating that, "Ultimately, we will uncover the video communication strategy that will lead us to the results you are looking for."

For more information about Sparkworks Media, visit their redesigned website at http://www.sparkworksmedia.com.

About Sparkworks Media:

Sparkworks Media is a professional video production company located in Seattle, WA. Their service offerings span a wide range of industries including corporate, commercial, non-profit, and animated video production. To learn more about Sparkworks Media, or to contact them for information about their services, simply visit http://www.sparkworksmedia.com.

Media Contact: Keith Eneix, Sparkworks Media, 425-312-6502, [email protected]

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SOURCE Sparkworks Media