Google owns the top 75 percent of the search engine market and has a 78 percent mobile market share.* This also impacts the travel industry. 57 percent of leisure and 64 percent of business travelers** report: “I always start my travel booking and shopping process with search.” 

These impressive statistics show that search engines are an important source for travelers and it is more significant than ever for hotels to make best use of Google. In order to help hotels understand all the ways to reach travelers on Google and to shed light on knowing what is feasible for hotels that don’t have a big brand name, TrustYou published the eBook “All Things Google: A Guide for Hotels”. TrustYou is an expert in the field of online reputation management and powers reviews and reviews scores on Google.

The eBook addresses a variety of the topics that are relevant for hotels in order to ensure to use Google effectively to drive bookings and make most of the search engine giant. The eBook offers insight into:

● Why reviews on Google matter and how hotels can influence them

● Achieving better organic rankings in the highly competitive search engine results

● What hotels need to know about the ever changing Google Hotel Ads, especially the new hotel commission option

● Appealing to travelers with Meta-Reviews on Google

● Google Trip Planning and Google’s new mobile interface for travel

 Margaret Ady, VP of Marketing for TrustYou notes: “Achieving profitable online bookings has become increasingly hard for hotels. Many properties aren’t able to keep up with the changes to the online travel schema much less the strategies available to stay competitive. Our new eBook aims to not only explain the complexities of Google for hotels but also outline (completely manageable) strategies that actually work to increase visibility and bookings.”

“All Things Google: A Guide for Hotels” is currently available for free download.

*Visit Searchengineland.com to learn more

**More details in the study “The 2014 Traveler’s Road to Decision”

About TrustYou

TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and works with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Products include: 

● TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.

● TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation. 

● TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites. 

● TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone. 

Press contact

Margaret Ady | Katharina Sickora
Marketing
[email protected] | [email protected]t 

For more information about TrustYou, visit www.trustyou.com.

Logos, product and company names mentioned are the property of their respective owners.

© 2016 Hotel News Resource

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