Study of the past
Jan 19th, 2023, 2:19 am
The Jean Freeman Gallery Does Not Exist (The MIT Press) by Christopher Howard
Requirements: .PDF reader, 15 MB
Overview: An examination of a 1970s Conceptual art project―advertisements for fictional shows by fictional artists in a fictional gallery―that hoodwinked the New York art world.

From the summer of 1970 to March 1971, advertisements appeared in four leading art magazines―Artforum, Art in America, Arts Magazine, and ARTnews―for a group show and six solo exhibitions at the Jean Freeman Gallery at 26 West Fifty-Seventh Street, in the heart of Manhattan's gallery district. As gallery goers soon discovered, this address did not exist―the street numbers went from 16 to 20 to 24 to 28―and neither did the art supposedly exhibited there. The ads were promoting fictional shows by fictional artists in a fictional gallery. The scheme, eventually exposed by a New York Times reporter, was concocted by the artist Terry Fugate-Wilcox as both work of art and critique of the art world.
Genre: Non-Fiction > History

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Jan 19th, 2023, 2:19 am