[Geminith7]

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever
Requirements: PDF Reader, 5.98 MB
Overview: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations.This much has been established by the mountains of social media marketing literature produced in recent years.
Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable-and improvable. His process is based on these basic steps:
Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
Pinpoint the very smallest segments of your customers
Determine the communities to which these microsegments belong
Identify the influencers of those communities
Create an action plan for your project
Measure and constantly improve your efforts
Genre: Computer Related/Network



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